1. Introduction

TLG Burke DBA The Little Gym of Burke (we, us, our) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services, including SMS marketing, email marketing, appointment reminders, and website tracking tools. By using our services or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.

2. Information We Collect

We may collect the following categories of information when you interact with our website, services, or communications:

Personal Information

We may collect personal information you voluntarily provide, including:

• Name

• Email address

• Phone number

• Mailing address

• Account information

• Membership information

• Information submitted through inquiry forms, registration forms, or scheduling forms

SMS and Communication Information

If you opt in to receive SMS communications, we collect:

• Your mobile phone number

• SMS consent records

• Date, time, and method of consent

• Messaging preferences

• Records of SMS messages sent, delivered, and opted out of

Appointment and Service Information

If you schedule appointments, participate in classes, or use our services, we may collect:

• Appointment details

• Class registration information

• Membership information

• Customer service requests

Website and Device Information

When you visit our website, we may automatically collect:

• IP address

• Browser type

• Device information

• Pages visited

• Website interactions

• Cookies and similar tracking data

How SMS Consent is OBtained

We only send SMS messages to individuals who have provided express written consent. Users may provide SMS consent through:

• Website forms containing SMS disclosure language and an unchecked consent checkbox

• Trial class registration forms

• Membership inquiry forms

• Scheduling forms

• Lead forms, including third-party platforms such as Meta/Facebook

• In-person registration forms

• Keyword opt-in campaigns, when available Users must actively choose to opt in before SMS messages are sent. SMS consent is not automatically provided by submitting a phone number.

3. How We Use Your Information

We may use your information to:

• Provide requested services, classes, memberships, and customer support

• Schedule and manage appointments

• Send appointment reminders and service-related notifications

• Send SMS messages and emails that you have expressly consented to receive

• Respond to customer inquiries and support requests

• Send promotional communications when you have provided marketing consent

• Improve website functionality and customer experience

• Analyze website usage and marketing performance

• Maintain records of consent, opt-outs, and communication preferences

• Protect against fraud, misuse, or unauthorized activity

• Comply with legal and regulatory requirements

4. Cookies and Tracking Technologies

We use cookies, pixels, analytics tools, and similar technologies to improve website functionality, understand user behavior, and measure marketing performance. These technologies may collect:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on pages

• Website interactions

• Referral sources

We may use third-party analytics and advertising providers to help us understand website traffic and improve our services.

You may manage cookie preferences through your browser settings. Disabling cookies may impact certain website functionality.We use cookies and similar technologies to personalize your experience and understand how our website is used. You can control cookies through your browser settings. Some features may not work correctly if cookies are disabled.

5. How We Share Your Information

We do not sell your personal information. We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes. We may share information only in the following limited circumstances:

Service providers

We may share information with trusted vendors who help us deliver services, such as SMS and email delivery, customer support tools, scheduling tools, and analytics providers. These providers may only use information to perform services on our behalf.

Legal and safety

We may disclose information if required by law or to protect the rights, safety, and security of TLG Burke DBA The Little Gym of Burke, our users, or others.

Business transfers

If TLG Burke DBA The Little Gym of Burke is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.

SMS Privacy Protection

Mobile phone numbers, SMS consent information, and SMS opt-in data will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.

SMS opt-in information will only be shared with service providers who assist us in delivering requested services, such as SMS delivery providers, customer support platforms, scheduling systems, and communication tools.

These service providers are authorized to use information only to perform services on our behalf.

No mobile information will be shared with third parties for their own marketing purposes.

6. Your Choices

SMS Communications

You may opt out of SMS messages at any time by replying STOP to any message.

After opting out, you will receive a confirmation message and will no longer receive SMS communications unless you provide new consent.

For SMS assistance, reply HELP to any message.

Email Communications

You may unsubscribe from marketing emails by clicking the unsubscribe link included in the email.

Updating Information

You may contact us to update or correct your personal information.

Access and Deletion Requests

You may request access to, correction of, or deletion of your personal information, subject to applicable laws and requirements.

Consent Management

You may withdraw communication consent at any time by contacting us directly or updating your communication preferences.

7. Data Security

We take reasonable administrative, technical, and physical security measures to protect personal information from unauthorized access, disclosure, alteration, or misuse. Security measures may include:

• Access controls

• Secure data storage practices

• Authentication protections

• Vendor security requirements

• Monitoring for unauthorized activity

While we take reasonable precautions to protect your information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

8. Children’s Privacy

While our programs are designed for children, personal information is collected from parents or legal guardians. We do not knowingly collect personal information directly from children under 13 without appropriate parental or legal guardian authorization.

9. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new Last Updated date.

10. Contact Us

If you have any questions regarding privacy, please read our privacy policy:

• TLG Burke DBA The Little Gym of Burke

• Address: 6045 Burke Centre Pkwy, Burke, VA 22015

• Phone: (571) 297-6190

• Email: [email protected]

• Privacy Policy URL: burke.thelittlegym-virginia.com/privacy-policy